Our Approach
A
Data Driven Insights
Human Design bases all design recommendations on quantifiable user research and behavioural analysis.
By leveraging tools like A/B testing, user testing, and behavioural analytics, we ensure that every change is validated by data, minimising guesswork and maximising efficiency.
B
Alignment with Business Metrics
Our approach starts by aligning user experience with key business metrics like conversion rates, customer retention, and lifetime value. Instead of simply focusing on creating visually appealing designs, we prioritise the impact of UX on increasing revenue, reducing churn, and driving customer engagement.
C
Behavioural Science Expertise
What sets Human Design apart is its use of behavioural psychology to influence user decisions. We understand user motivations, cognitive biases, and decision-making patterns, allowing us to design experiences that not only meet user needs but also drive desired actions like purchases or sign-ups.
D
Showcasing Added Value
We believe in continuous measurement and transparency. Post-launch, we track UX performance against the set KPIs and make ongoing improvements. By regularly reporting on user engagement, conversion metrics, and ROI, we provide clients with a clear understanding of how UX improvements translate into real business value.
This focus on linking behavioural insights to business metrics ensures that every design decision Human Design makes is not just user-friendly, but a direct contributor to business growth.
E
Unlocking Digital Transformation through Research
User Experience Research (UXR) is the cornerstone of successful digital transformation, driving innovation by deeply understanding user needs, behaviors, and pain points. By gathering actionable insights, UXR ensures that digital solutions are not only user-friendly but also aligned with business goals. This leads to smarter decision-making, increased user satisfaction, and greater ROI.
In today’s evolving digital landscape, UXR helps businesses stay competitive, creating seamless and intuitive experiences that truly resonate with users.
Investing in UX Research Builds Better Products and Customer Experiences: Services We Offer
SERVICE 4
SERVICE 5
A/B Testing
SERVICE 6
Task Analysis & Journey Mapping
SERVICE 7
Eyetracking & Biometric Research
SERVICE 8
Benchmarking & Competitive Analysis
SERVICE 9
Longitudinal & Diary Studies
Using AI to transform Insights into Impactful Experiences
We specialise in leveraging AI to enhance the efficiency and precision of our UX research. Our innovative approach allows us to analyse extensive user data in real-time, uncovering deep behavioural insights and identifying patterns that inform critical decision-making.
Our team excels at quickly prototyping, testing, and optimising user experiences, achieving a level of speed and accuracy that traditional methods often struggle to match. Through AI-powered predictive models and behavioural analytics, we can forecast user needs and emerging trends, personalise experiences, and measure the impact of design changes—translating directly into improved conversion rates, reduced bounce rates, and higher ROI for our clients.
Our commitment to innovation drives us to explore new methodologies and technologies, ensuring that we remain at the forefront of the industry. Our robust tracking mechanisms continuously monitor user interactions and feedback, allowing us to adapt our strategies to stay aligned with user expectations.
We believe that UX research should not only uncover insights but also drive strategic, data-informed design decisions that lead to tangible business outcomes. Partner with us to transform your user research into impactful, future-ready experiences.
Demonstrating the value of investing in UX research during product development:
50%
LOWER DEVELOPMENT COSTS
200%
INCREASED CONVERSION
16%
CUSTOMER RETENTION
20-50%
REDUCTION IN SUPPORT COSTS